Lampooned Name-Change Was Good for Syfy | The Wrap
With ratings up double digits in every key demo since his channel’s oft-ridiculed name-change to Syfy on July 7, network president Dave Howe told TheWrap he has no desire to deliver an “in your face” to the many who doubted his brand strategy.
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cassel reblogged this from rickwebb and added:
I tip my hat at Howe’s rebranding.
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jstn liked this
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rickwebb reblogged this from emmawelles
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emmawelles posted this
